Marketing is increasing your website popularity through actions like word of mouth, social media, print media, and online advertising. Building website popularity is much like the same way you cultivate your friends. You put forth effort in maintaining relationships by calling, visiting, or emailing them more often. Then those relationships start to reciprocate.

Social Media

If you know how to use social media, it can be a way for your business to gain the trust of your customers. Aggressive marketing messages are transparent and generally unwelcomed in the conversation stream, so avoid direct solicitation. Social media is more about being part of the online conversation(s) to offer help, advice, and other tidbits of information that establishes you as an expert in your field. If you become a part of the conversation stream that you have no control over, then you will have a better chance of influencing the conversation.

Print Media

Don't forget about your print media, and using it to market your website; it's your logo, it's your company colors, it's your letterhead, insignia, or business card. Your web site should reflect your branding across both electronic and print mediums. Is your site recognizable? Is it memorable? Repetition is memorable. Repeating the branding strengthens the brand name. If your look is not consistent across web and print platforms, it may accidentally disorient the user. Disoriented users are a bad sign!

Example of Successful Marketing

Zuffys is an example of successful marketing because they:

• Utilize social media to announce upcoming artists performances and opens positive conversation about the artists
• Utilizes print to reinforce brand name recognition ranging from the logo on the menus to billboard advertising

Launch Zuffys website

Call 5 Signs Design today if you need help setting up your social media accounts.