Design (sign #2) should work to highlight content (sign #1). The most important content should be the first thing visible on the site. This is done correctly by utilizing the design. By using color, size, photos, and other interesting visual elements, we can direct the eye to what we want the user to see first, second, third, etc. This is mostly transparent to the user, but it really works.

By understanding the content and knowing the heirarchy of information, the design is used as part of the communication tool.

Example of Successful Website Design

The Jeannie Bottle Art Car Proposal website demonstrates a successful design because it:

• Shows a large Jeannie Bottle as main design element, which is relevent to the content
• Displays a photo of the other art cars, lending a visual explanation
• Utilizes a color pallette that is related to the Jeannie Bottle
• Utilizes motion for visual interest
• Leads the eye to:
  • Jeannie Bottle
  • Photo of art cars
  • Pink topics of "What is this" and "What is an Art Car?"

Launch the Jeannie Bottle Website